Each vertical has its own discovery behavior, trust signals, and content economics.
Marketplaces and retailers need content that helps AI systems compare, recommend, and explain products.
Technical authority, documentation, and use-case clarity matter when buyers ask AI systems what to choose.
Publishers need original reporting, data, and explainers that answer systems can cite with confidence.
Regulated answers favor sources with clear authorship, citations, and policy alignment.
Structured studies, plain-language summaries, and credential signals are how AI systems pick sources.
Answer engines prefer sources that synthesize a trip, not directories that list one hotel at a time.