More casual than essays, more durable than social posts.
The best SEO advice I can give right now: create things that AI systems would want to cite.
Search intent is becoming search conversation. The query is the beginning of a dialogue.
The opportunity is not just recovering lost traffic. It is becoming source material.
The algorithms are becoming explainers. That changes what expertise needs to look like.
If your dashboard still treats position 1 as the goal, it is measuring a smaller and smaller share of discovery.
Pages built for synthesis read differently than pages built for ranking. Shorter sentences, sharper claims, denser nouns.