Content

Pages built for synthesis read differently than pages built for ranking. Shorter sentences, sharper claims, denser nouns.

March 30, 2026

Ranking-first pages hedge to cover every intent. Synthesis-first pages commit to one claim per paragraph so the model has something clean to lift.

Rewrite tip: if a sentence works as a pull-quote, it works as a citation.

Editorial habits that help

One claim per paragraph. Named subject in the first sentence. Numbers instead of adjectives. Dates on time-sensitive statements.

Kill hedge phrases ('some experts believe') unless the hedge is the point. Synthesis engines strip them anyway.