Articles

Essays on AI search and visibility

Longer pieces, patent reviews, and research where I work through the implications of answer engines, citations, and search fragmentation.

information gain · 7/10/2026

Commoditized Knowledge and the Premium Content Pivot

The era of answering questions is over. As Google's Knowledge Vault reaches high confidence in factual queries, publishers must prioritize Information Gain and proprietary data to survive.

Framework · April 15, 2026 · 15 min read

The PRISM Framework: Optimizing for AI-Powered Search

A methodology for thinking about visibility when algorithms do not just match keywords, but synthesize meaning.

AI Search · April 12, 2026 · 8 min read

Why AI overviews are changing how we think about keywords

The keyword-centric approach to SEO is being challenged by systems that understand intent, context, and source authority.

Industry · March 28, 2026 · 12 min read

The unbundling of Google Search

Search is becoming plural: answers, agents, platforms, and social systems all competing to satisfy discovery intent.

Essay · March 20, 2026 · 10 min read

AI citations are the new backlinks

Why being referenced by answer systems may become a new authority signal.