What I'm doing now
Inspired by Derek Sivers' /now movement. A short, honest snapshot of what has my attention this month.
Writing
Publishing weekly to the Articles feed and shorter takes in Field Notes. Currently working through a series on how AI Overviews change the economics of long-tail content.
Research
Reading the recent wave of retrieval and ranking patents from Google and OpenAI. Notes and syntheses land in the Research library.
Client work
Working with a small number of teams on AI search readiness and organic measurement redesigns. Not actively taking on new engagements right now — get in touch and I'll let you know when that changes.
Learning
Going deeper on evaluation frameworks for LLM-mediated search: how you actually measure "share of answer" in a way a team can defend to a CFO.
Last updated: this page is edited in place — check the article stream for the latest work.