Research Library
Concept Notes
What zero-click really means for high-intent queries
Zero-click is not uniformly bad — it depends heavily on where the query sits in the funnel.
For informational queries, zero-click erodes traffic without much upside. For transactional queries, it often still routes clicks to the right destination.
Segment the portfolio
Group your tracked queries by intent (informational, comparative, transactional, navigational). Zero-click impact differs sharply across those groups.
The strategic move is to accept zero-click on definition queries and defend against it on comparative and transactional ones.