The Future of Search: What AI Means for SEO
A deep dive into how AI is fundamentally reshaping search optimization.
This session walks through the three structural shifts I keep coming back to: from ranking to citation, from keywords to entities, and from pages to passages.
What the video covers
Live examples from AI Overviews, Perplexity, and ChatGPT search showing how each system decides what to quote.
A walkthrough of the diagnostic I run when auditing a site for AI-search readiness, including the questions I ask about corpus prominence and structural extractability.
A short case study on a publisher that recovered assisted visibility by rewriting for extraction rather than rank.
Who it is for
SEO leads adapting existing programs, content strategists rebuilding briefs, and product marketers who need to justify a shift in KPI.